CAPITAL MARKETS SOLUTIONS

RCM®: The Global Marketplace for Commercial Real Estate

RCM is the industry’s leading go-to-market listing platform, powering investment sales as well as debt and equity deals. RCM offers a global marketplace for buying and selling CRE and increases the speed, exposure, and security of deals through one streamlined online platform.

Features and Benefits

Vetted Buyer Database

We have up-to-date acquisition criteria for over 84,000 pre-qualified and active commercial real estate investors. Our database enables you to be laser focused when marketing your listings.

High-Level Security

We provide detailed ownership information, updated daily, including property owners’ names, addresses, and transaction histories, facilitating informed decision-making.

Email Marketing System

Market your listings effectively with our reliable email marketing system. We deliver your emails to the right buyers – and do so with a bounce rate of just .11% for principals.

Professional Online Marketing Tools

Not a marketing expert? That’s not a problem! Our fully customizable templates allow you to easily design web-based landing pages, marketing emails and executive summaries so you can close deals quickly.

Quick and Easy Reporting

Impress your clients with our real-time reporting features. Analyze bidder activity, demonstrate your expertise, and prove that your process is successful.

LightBox Enables You to be Transparent

Gain the power to find and close bigger deals faster with industry leading property data and workflows that transform both the listing and buying processes.

One platform for your entire organization

Integrated, proven, deal-making platform.

Over 50% of all U.S. commercial real estate sales are brought to market with RCM®

Join the 300,000+ industry professionals who use our trusted suite of comprehensive tools for buying, selling and analyzing CRE.

The RCM logo.

RCM by the numbers

20+

Years in business

$3.2T+

Aggregate transactions

84K+

Principal investors

14k+

Active listings

Easily search and view CRE listings with Marketplace

Filter properties by state, city, asset or investment type to find listings that match your investment criteria. View high resolutions photos, interactive maps, detailed property information and confidentiality agreements.

RCM Marketplace
RCM Marketplace listings shown on a tablet.

Broader Reach. More Offers. Faster Closings.

Target qualified investors

RCM’s well-maintained database of active investors increases buyer participation, results in more offers, and ensures maximum pricing. Quickly target the most relevant pool of serious, participatory investors based on dozens of different acquisition parameters.

Brokers using the RCM database see:

  • 100% more Confidentiality Agreements
  • 3X more qualified exposure on listings

Access the industry’s premiere marketing toolkit

Our marketing toolkit lets you create professional marketing materials with the click of a button. Capabilities include:

  • Professionally branded executive summary websites
  • Superior email marketing with over 99% deliverability from the new Broadcast Command Center
  • Secure, intuitive VIRTUAL DEAL ROOM® built for CRE
  • Online offer management
  • Real-time analytics and custom reports

Feature Update!

The dedicated Broadcast Command Center lets you preview and create new work within your flow.

Send an email easily and efficiently, all on your own from the Broadcast Command Center, designed to send emails in one click.

Upgrade to Deal Center

Access every investment opportunity in RCM® that matches your unique buying criteria.

Streamline the process of buying commercial real estate by ensuring that you can:

  • Source relevant deals based on your criteria
  • Organize underwriting and due diligence materials
  • Understand your properties using location analytics and mapping technology
  • Evaluate more deals with higher-quality outcomes
RCM Deal Center

Our Customers

  • JLL
  • CBRE
  • Cushman & Wakefield
  • Newmark
  • Colliers
  • JBM

What our customers say

Cushman & Wakefield

George Eckard, Executive Director Capital Markets

“Having used Real Capital Markets® on several assignments, our team has been extremely impressed by the responsive service and quality of product produced by RCM®, as well as the increased target market provided by RCM’s extensive database of buyers. On a recent transaction that threatened to be extremely challenging, we generated 12 offers.”

Newmark

Kevin Shannon, President, West Coast Capital Markets

“In this heated capital environment, it’s only prudent to employ RCM®’s resources, especially since every buyer group is currently in play. I call it my ‘sleep at night’ marketing program, and it’s what I would use to sell my own property. I’ve employed RCM® successfully over the last couple of years and highly recommend it.”

Fairfield Residential LLC

Gino Barra, Residential Company Dispositions

“RCM® continues to turn out the Best in Class product when it comes to online property marketing. The quality of RCM’s teasers, online offering, comprehensive document library and buyer database is second to none, and has helped us to dramatically enhance our sales productivity.”

JBM® Institutional Multifamily Advisors

Jamie B. May, Chairman & CEO

“LightBox RCM has allowed us to streamline our marketing efforts in countless ways. The efficiency and simplicity of creating listings within the RCM® platform has saved us an immeasurable amount of time while maintaining accuracy and professionalism. Also, the organization of data and ability to export reports has proven its value time after time.”

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